A credible internet presence will bring more customer enquiries
A well designed website that is easy to navigate and gives valuable information about your product or service should be an asset to your business marketing. We believe that due to the continued increase in the number of people with internet access, the internet can be and increasingly will become the most cost effective means available by which to advertise and promote your business.

Search Engine Optimisation
In order to compete with all the other similar businesses using the internet to promote, advertise or sell similar things, it is vital to optimise the page content for search engines and employ techniques to attract more visitors to the site.

Key words & phrases
The key is to identify what makes your business different from your competitors, for example, that might be a quality, a particular product or level of service which your competitors don't offer. Or maybe, you can offer lower prices or discounts that make your business especially attractive to customers or clients. This is your unique selling point or 'USP'. For best search results, the words or phrases that most accurately describe your USP(s) should be the same that your customers are most likely to use when searching for you. A properly optimised page will contain these key words and phrases in a reasonable, though not excessive concentration. Key word analysis will determine which ket words are being used most often to find your product or service.

Relevant content
The text on your web page should all be relevant to the page title. For example, if you're providing an accountancy service, the content should be all about - that's right - an accountancy service. Search engine optimisation will ensure that the correct content is used to describe what the page claims to be about.

I can guide you through the many marketing options available at each level of the website project, from specification to design, build and development, promotion, organic optimisation and maintenance.

I can advise on and provide enhancements and functionality such as content management systems, e-commerce (online shop), subscription facility, searchable database, galleries, email marketing, and much more besides. Click here to see some examples of recent websites I have designed and built recently.

Call Joe Norris on 01737 816107 or 07740 471665 or email joe@jokadesign.co.uk to discuss which options might be most suitable for your business or to learn about the possible benefits of marketing optimisation or reviewing your existing website design.