Case Study

Client: 18 Carlton Crescent
Background: Southampton based barristers practising in civil, crime, family and employment law. Requirements: initially, design a new logo and print on stationery items.

An initial meeting established a desire to unite members of Chambers under a single 'brand', which would represent their attributes as a set.

The challenge was to devise a logo which would convey a modern, upbeat and approachable tone, whilst clearly distinguishing 18 Carlton Crescent from their neighbours and competitors. Various technical requirements were also considered, such as the need to fax and photocopy clearly.

This initial meeting enabled us to develop a number of different ideas based upon the issues discussed. These were presented as visuals to members of Chambers in order to gauge their reactions. A number of constructive comments and preferences were then heard, before final visuals were considered and a choice was made.

Subsequently, this logo has been applied to Chambers' stationery items. Soon after, we designed and produced a new content managed website and member profile pack (below) for their 'launch' party.